You might recognize Douglas Booth as the pouty-lipped model standing next to Emma Watson in Burberry ads, but there’s more to him that—like, the fact that he isn’t actually a model. (Still pouty though.) British audiences already know him from a slew of films and mini-series, playing intimidatingly recognizable characters for even the most veteran actors, like Boy George in Worried About the Boy and Pip in Great Expectations. Now, Booth is preparing for a stateside invasion by playing yet another iconic lead in the ultimate you-should-take-your-girlfriend-to-see-this movie: Romeo and Juliet. GQ rang up Booth at home in London to talk about taking on the Shakespearean role.