Your ads are part of the reason I am a subscriber. GQ Magazine is the ultimate resource for style, culture, and gear, and ads are part of bringing that. People are acting like you are placing ads for tampons or Snuggies in there or something, but that isn't the case. The ads are fashion-relevant and very nice to look at, even just from a graphic design perspective. As a male, and a graphics student, I do not at all mind the beautiful pages of stylish advertisements tailored to your readers.
Y’all probably won’t believe this, but our answer yesterday to joshthewolf's excellent (and totally reasonable) comment drew a ton of responses like this one. We were surprised, but maybe we shouldn't have been. After all, if advertisements were obnoxious eyesores, then they wouldn't be very effective. And if they're well-executed, it only makes sense they'd appeal to (at least some of) our readers.
I just got my newest issue, & 65 pages of ads before you reach the table of contents?? I get that it's a fashion magazine & these are fashion ads, but the majority of content of YOUR magazine should come from YOU (in my lowly opinion). 91/194 pages are ad free. (There are actually more than 194 pages, but that's what you have as the final number) Remember that skinny thing we received in January with Matt Damon's face on it? 89 pages of content out of 106. The latter outweighs the former somehow
We know, we know—it’s annoying. And as magazine readers ourselves, we grumble too when our new Garden & Gun arrives in the mail and we get carpal tunnel flipping past all the damn ads. But, as you know and surely don’t need us to explain, all those pages with ads pay for all those pages with no ads. (Not to mention our salaries, lavish tumblr budgets, etc.)
Also, while putting all those ads before the table of contents is certainly annoying, once you get to the table of contents, the rate of ads slows considerably. This is intentional: we don’t want the ads to interfere too obnoxiously with the reading experience once you’re in the thick of our editorial content. Sure, we could spread ‘em out, but we suspect that’d actually be a far more frustrating reading experience, because then you have ads splitting up stories, interfering with our ability to run full-spread photos and come up with killer page design. And please note that once you reach the feature well of an issue of GQ Magazine, no ads. None. Ever.
It’s one of the ironies of magazine publishing that something that makes us very happy—Yay, ads! We all get to keep our jobs!—is something that makes our customers the most unhappy. All we can do is try to balance it as best we can.
You know what’s really annoying? When magazines (usually womens magazines, in their September issues) actually put the exact number of pages on the cover, almost all of which are ads—947 pages! Our biggest issue ever!—like they’re proud of how much aggravation they’re putting you through to read the damn thing. Now that’s annoying. Amiright?
Can I ask a dumb Tumblr question? Is there the equivalent of a newsfeed for Tumblr, where I can see the posts of everyone I’m following threaded chronologically? And if not, what’s the point of following people?
Update: Ah. The dashboard. Got it. Told you it was a dumb question.
Greetings to our favorite Washington Post columnist, blogger, ur-wonk, and go-to policy descrambler. The mere act of following Ezra Klein will make you 17 percent smarter, so hop to it.
Seriously: we put Ezra on our recent DC Power List for a reason: this year, of all years, his clear-eyed policy analysis will be a genuine force for good in the coming presidential election. Tumblr is fortunate to have him join the party. Let’s all give him a welcome and show him the ropes.